I'm a digital change agent for hire.

 
 
 
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Hello!  I'm Fran Wills,
ready to help accelerate your digital business.

With over 20 years of C-level experience running marketing and digital businesses for publishers, start-ups and retailers, I know how to drive successful change.

How? Great ideas, collaboration and an uncanny ability to get things done. I can help you create breakthrough marketing strategies that drive new business, launch new digital products to increase revenue or find technology solutions to cut operational costs. 

Need to drive change?  I can help you do it.

 
 

Consulting Services:

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THE CHALLENGE: 

Just getting started with your digital business?  Need help accelerating your digital revenue?

SCOPE:

  • Stakeholder workshop/business review
  • Competitive analysis
  • Assess product/pricing/positioning
  • Interviews with customers/ prospects

DELIVERABLES:

  • Business objectives and model
  • Go-to-market strategy/communication plan

EXAMPLES:

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THE CHALLENGE: 

Having trouble growing your digital audience?  Need to increase customer engagement?

SCOPE:

  • Stakeholder workshop/business review
  • Review customer segmentation/positioning
  • Assess online customer experience
  • Analyze current marketing efforts and results

DELIVERABLES:

  • Customer segmentation/online personas
  • Marketing strategy and communication plan

EXAMPLES:

  • B2C acquisition strategy for DallasNews.com increased traffic 100% – recognized as 2nd fastest growing news site by E&P.
  • B2B demand generation strategy produced double-digit revenue growth for Kudzu.com
  • B2C sports and community sponsorship strategy for The Denver Post increased revenue 40%.
 
 

CHALLENGE: 

Need to quickly accelerate your digital revenue without developing new products or adding staff?  Want to augment revenue through partnerships?

SCOPE:

  • Stakeholder workshop/business review
  • Qualitative interviews with customers
  • Partner RFP and contract negotiations
  • Determine pricing and positioning

DELIVERABLES:

  • Requirements documentation
  • Partner RFP and contract
  • Business objectives and model
  • Go-to-market strategy/communication plan

EXAMPLES:

  • Google, Yahoo!, Cars.com and Monster partnerships built multi-million dollar revenue streams for The Dallas Morning News and The Denver Post.
  • Reseller partnership for Kudzu.com generated over $2M in annual revenue.

THE CHALLENGE: 

Need to improve your customer experience?  Do your sales or operational processes take too long?  Is hard to get good reporting?

SCOPE:

  • Stakeholder workshop/business review
  • Define requirements and project team
  • Vendor RFP and contract negotiations
  • Develop project plan/lead implementation

DELIVERABLES:

  • Requirements documentation
  • Vendor RFP and contract
  • Testing/training documentation
  • Project plan/Implementation validation

EXAMPLES:

  • ServiceNow, Yieldex, IBM Silverpop, Wide Orbit and Newscycle for Cox Media Group.
  • SalesForce, Google DFP and Newscycle for The Dallas Morning News.
 
 
 

“Highly intelligent, accomplished, respected and driven, yet warm and friendly – an extremely rare and valuable set of characteristics”

client testimonial

 
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Get in touch!

Please feel free to contact me via Email or LinkedIn to explore what I can do for you today!